湖北职业技术学院学报

在人类传播发展史上,出现了三种类型的传播媒体:一是以报纸、广播、电视等传播媒介为基础的传统媒体;二是以互联网、手机媒体等新兴媒介为主兼容多媒体发展技术的新媒体;三是以web2.0应用技术为基础的微博,我们称之为自媒体。文章着重辨析了以微博为代表的自媒体发展和定义,并将自媒体与传统媒体和新媒体进行比较,进而分析得出它的传播特点。

In the evolution of human communications,there are three types of media: the first one is the old media based on newspapers,radios and television media;the second one is the new media which are compatible with the development of multimedia technology and mainly depend on the internet,mobile media and so on;the third is micorblog based on web2.0 application technology,we call it as we media.This article emphatically points out the development and definition of we media represented by mircroblog,meanwhile compares we media and traditional media with new media,thus reaches its spreading charateristics.